March 8th, 2016

Meet Edie Parker Designer/Founder Brett Heyman


One of my pet peeves is that Sarasota’s fashion scene is often woefully underestimated–which somehow implies this city is not so jet-set. Well, let me plead otherwise.

To begin, I was introduced to the ever chic Edie Parker brand by the lovely Crystal Lahners at Sarasota Magazine’s Best Of soirée in 2014; she was embracing a fab anniversary gift from her hubby. It was what I now consider the classic Edie Parker clutch, a pearlescent acrylic box with the word Happy in scripted gold glitter. Then she popped the kiss-lock to expose the interior mirror. Uh! Are you kidding me?! So old-school Hollywood to have a mirror installed in your bag. To say I was obsessed is an understatement. //Click Here for More

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