Just back from the Big Apple, where she started her career, Fresh Salon‘s co-owner/stylist spent the last week styling locks behind the scenes at New York Fashion Week for the second year in a row. Her cool résumé also includes styling the celebrities such as Ivanka Trump and actress Katie Aselton and working on the Biggest Loser and the Tyra Banks Show. And she is also one of just 15 Shu Uemera Haigo artists in the country. Pretty cool.
I caught up with Bethany for some insight on what happens behind the runway…Click Here for More @SarasotaMagazine.com
The power pairing of sisters-in-law Veronica Miele Beard and Veronica Swanson Beard has resulted in an American sportswear brand of their shared name: Veronica Beard. This modern-classic label has been on the rise since its inception in 2010–and even more so after its acceptance and mentorship with the CFDA/Vogue Fashion Fund, which supports up-and-coming designers by pairing them with some the most notable names in the industry. (To give you an idea of the magnitude of this opportunity, some of the former participants were Rodarte, Rag & Bone and Alexander Wang. It’s a major opportunity, and the whole thing is broadcast as a reality show.)
Tip of the cap to the team at The Met for tuning into this polished modern brand and adding it to their highly curated collection on St. Armands Circle. Pop over to see how chic you look in VB–it’s so easily wearable. CLICK HERE for a look inside the brand with the Beard sisters themselves.
For some of us, it’s hard to imagine not shopping for ourselves. But those of us with a lifestyle too full for taking on their own trend watching and fit perfection might just prefer a personal shopper that acts much like their own stylist.
If this is you, you’ll love knowing how the Saks Fifth Avenue Club works. Once you connect with a consultant, the consultant will get to know your tastes and style (even letting you know when that piece you were eyeing goes on sale!)//Click Here for More @SarasotaMagazine.com
Ashley Ann, founder and designer of the fashion line MYNE, is getting a lot of press these days, from major national pubs to the hottest fashion bloggers. Of course, it does help that celebs like Rachel Bilson, Kim Kardashian, Selena Gomez and Sarah Hyland of Modern Family have picked up on her cool L.A.-girl style. What’s cool about that list is that they are women of many different shapes–and that’s because Ashley Ann ensures that her designs are not only sophisticated, with a quality cut, but also suited for any modern woman’s body type.//Click Here for More @SarasotaMagazine.com
Fashion designer Trina Turk is the California cool-girl whose designs embody the bright, bold and modern lifestyle of West Coast. However, her aesthetic translates worldwide to the effortlessly chic woman who does carefree glamour with confidence.
I caught up with this ultra-on-the-go femme, who’s on her way to icon status, for a quick Q&A, and loved learning everything from who she considers American fashion icons to her fave quote.
And, aside from carrying the Trina Turk collection year round you may like to know that L. Boutique & L. Spa proprietor Lee Ann Swor has arranged for a fabulous Trina Turk trunk show to celebrate ten years of October 6-11…stay tuned for that and other stylishly unmissable events.//Click Here for More @SarasotaMagazine.com
It’s rare that you get a backstage pass to an emerging designer/brand that is right on the edge of becoming one of those must-haves. I’m thrilled that the co-founders of ela, Ela and Martin Aldorsson, gave me a peek into ela’s world just as it’s wildly blooming in fashion’s hottest circles.//Click Here for More @SarasotaMagazine.com